|
www.cbsoutsource.com
| |
Top 10 Website Sins
Why not?
- Website Construction
Ok, here's one I don't fully
understand. Companies sometimes elect to have inexperienced individuals
author their websites. The cost is usually very cheap, but the results
are often the same. Your website is your calling card and may be the
first and lasting impression to potential buyers, this is not the place to cut
corners.
- Website Hosting
Another area to avoid pinching
pennies. Rather than having their own web URL (cbsoutsource.com), some
businesses elect to have networks host their website. Big mistake, while
you may save 10 or $15.00 a month, potential buyers are not impressed.
Would you rather buy or associate with www.companystore.com or
www.members.tripod.com/companystore? The same rule applies to e-mail.
- So Slow I'm Falling
Asleep
Studies prove your website should
load in 10 seconds or less at 28,800 K or you will stand the chance of loosing
customers. In addition, some companies create sites that are rich with
content but force complete page reload with each click, rather than exchanging
new content. Surfers may make it through one or two pages... then on to
a competitor.
- Picture Overload
Pictures, Pictures, animations and more
pictures. New web authors often make the mistake of adding large file
size or extensive graphic images. This greatly increases the page load
time and often creates a confusing and unfocused site path. When it
comes to graphic images, opt for a few high quality images representing the
content on each page.
- Boring
Just the opposite of 4, business
create pages without graphic content and mega listings. One picture can
speak volumes about your business, you just don't want to saturate the pages.
- Build It, They Will
Come
Many businesses think that just
having a website will blow the ceiling off your sales. In fact, some web
designers may lead you to believe the same. This couldn't be more wrong.
If you fail to follow these important steps, we can almost guaranty you will be
disappointed.
- Develop a web strategy
- List with search engines to help buyers find you
- Collect visitors e-mail addresses so you can develop
programs to bring them back
- Offer content and information that is helpful and
informative.
- Manage and change the content of your website often.
- Develop e-campaigns that bring in new visitors.
- Static Websites
Companies that don't change their
website sacrifice repeat traffic. You website strategy should include
tactics to create regular visitors. Would you want to read the same
newspaper every day?
- Where are You?
Some businesses make the mistake
of not supplying mapping to their location or telephone contact information.
- Who are You?
Many businesses make the mistake
of assuming visitors will understand what they do and are often mistaken.
Have you ever visited a site and found yourself saying "what do they do"?
Your site should clearly make a statement of your services and company.
- Professional Image
It's up, it's gone and then it's
back again. Disappearing websites, broken links, dead-ended pages, poor
image and poorly formatted pages fill the 10th position. You wouldn't turn
your business phones off or install greetings that do allow customers to
contact you. Quality, image and professionalism are of paramount
importance in every facet of your business.
|
